Webinars John Abreu Webinars John Abreu

WEBINAR: What Sports Marketing Strategies Have The Largest Impact on Retails Sales?

Originally presented in February 2022 ahead of the NBA All-Star Game, the webinar, "What Sports Marketing Strategies Have The Largest Impact on Retails Sales", sees Jeff Katz (Chief Product and Strategy Officer, FanAI) discussing building call-to--actions into creatives and sponsored posts, in-game trigger promotions, as well as the industry's shift from passive to addressable sponsorship assets.

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Webinars, Pepsi, Featured John Abreu Webinars, Pepsi, Featured John Abreu

WEBINAR: FanAI + PepsiCo: Pioneering a Sports Investment Strategy

FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference in November of 2021.
In this webinar, “Pioneering a Sports Investment Strategy”, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) start off by addressing the ultimate problem of “What is the true ROI on Sports Partnerships?”, speak on FanAI’s methodology, and discuss what having that means for brands like PepsiCo.

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