Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) speak on the importance of their panel presentation at the 2022 SBJ Brand Innovation Summit.

FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022.

In this session, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketing making a fundamental shift in measurement.

FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference in November of 2021.
In this webinar, “Pioneering a Sports Investment Strategy”, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) start off by addressing the ultimate problem of “What is the true ROI on Sports Partnerships?”, speak on FanAI’s methodology, and discuss what having that means for brands like PepsiCo.

FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an $8 million Series A in November 2019).