WHAT IS FANAI?

FanAI™ is an esports audience data platform powered by artificial intelligence
to identify and optimize audience monetization opportunities.

Our focus is on esports and it’s unique digital ecosystem.

We understand each fan, individually, at scale unlike traditional sources that use generic audience profiles.

We provide actionable data to sponsors and brands (custom audiences, re/target, across all channels).

We understand ROI uplift and engagement.

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FANS

Personalized experiences for each fan from content and offers to live events.
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TEAMS / LEAGUES / PLATFORMS

Understanding the data to turn it into a new asset. Protect and grow sponsorship revenue. Increase sponsorship portfolio.
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SPONSORS

Inform sponsorship model. Target micro segments. Optimize spend. Prove ROI. Improve ROI.

THE PLATFORM

FanAI not only identifies and categorizes individual fan behaviors, but analyzes the complex interplay of those behaviors to arrive at a well-rounded model of activity for each fan. This enables us to understand those fans and to predict their response and sharing behavior.

The FanAI platform consolidates all of this information into a customized set of easy to navigate dashboards to give you a near real-time insight into your audience.

FanAI optimizes sponsorship spend by increasing its effectiveness and enabling a much greater return for each sponsor.

  • Fan audience discovery
  • Influencer discovery
  • Asset discovery
  • Re-/Targeting custom audiences
  • ROI/ROO measurement
  • Engagement measurement