Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels.

Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels.

Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region.

FanAI, a platform that helps brands assess and optimize the impact of sports sponsorships on sales, has launched, connecting audience data, such as ticket sales, social data and television and streaming viewing exposure, with customer purchase data

FanAI and TiVo signed an agreement for FanAI to license TiVo’s TV viewership data enabling FanAI to provide live sports programming advertisers with spend attribution and brand impact measurement TV data.