INFOGRAPHIC: Which NFL Teams are Providing the Best Value for Their Stadium Naming Rights Deals?

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Written By John Abreu

With 3 NFL naming rights deals expiring in the next 3 years, and Buffalo building a new stadium, we decided to take a simplistic look at which teams were giving brands the best bang for their buck when it comes to naming rights.

While many variables can go into a brand’s value calculus, we decided to take a look at the following 3 variables: Marketing area population, Forbes value, and winning percentage.

FanAI NFL Teams Stadium Naming Rights Deals Value

FanAI helps brands understand and measure sponsorship impact on sales using unique insights to maximize investments. Our mission is to help brands realize the true value of sponsorships by proving their impact on sales, and our vision is to be the leader in optimizing brand marketing performance.

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Cracking the Code: Measuring ROI from Live Event Sponsorships
Cracking the Code: Measuring ROI from Live Event Sponsorships

How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success.

Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives.

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3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships
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Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from sponsorship.

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At FanAI we deal with a ton of data visualizations revolving around sports sponsorships. Travis Dunn, Senior Frontend Engineer at FanAI, takes us through his process of bringing the highest level of customization to the FanAI platform.

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John Abreu
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