Unlock Your Fanbase
The FanAI platform is the leading esports audience monetization platform, built to help you better identify, understand, and reach your fans in order to sell more sponsorships and ultimately drive more revenue for your business. FanAI enriches your data with real world social and purchasing information, enabling you to identify your fans, learn where they spend, and target where to reach them. Our platform turns your data into action, and channels the results into your sponsor’s bottom line.
Skyrocket Sponsorship Revenue
Identify and target the right sponsor for your team, league or event, and prove that your audience is their target audience
Understand Digital Reach
Quantify the full extent and effectiveness of your digital reach through broadcast and social media
Drive Ticket Sales
Sell more tickets by discovering new fans and optimize ad spend by refining your micro-segments audience targeting
Prove Campaign ROI
Analyze and measure the impact of sponsorship campaigns across digital channels and gain unprecedented insights into the effectiveness of your investments
The Platform
Analyze
Utilize customized dashboards to identify trends in your audience’s behaviors, based on real world spending data and gain insights on how to use that data to your advantage
Retarget
Create retargeting lists, facebook custom audiences, and lookalike audiences generated from segments of your existing audience for accurate and actionable marketing follow up
Upload
Upload your own fan data into our platform via our fully secured data transfer management portals
Segment
Discover segments within your audience for optimum targeting. From demographic segments based on age or money spent to your audience who has a history of going to multiple events, we help you segment the right audience for the best campaigns
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From the Blog
Putting People First: Why Philanthropic Sponsorships are Working
Overview During a time when so many are hurting, major brands are turning to philanthropy. Reddit’s co-founder Alexis Ohanian donated out-of-home ad space in Time Square to encourage social distancing. […]
Touchdown for Most of the NFL’s Digital Draft Sponsors
A digital draft left some NFL hopefuls as winners, and some with “better luck next time.” The same, it would appear, can be said for brands. NFL Draft sponsors Bud Light, Verizon, and Pizza Hut’s […]
Esports Business Summit on April 30 with FanAI CEO Johannes Waldstein
In the midst of COVID-19, how are marketers reaching their audiences? Join us at the upcoming Esports Business Summit to hear our CEO, Johannes Waldstein, and other industry experts from the National Hockey […]
What COVID-19 Means for Sponsorships
What’s Happening Now In the last few weeks, we’ve seen a massive shift in the way people in the United States and other coronavirus-affected countries are going about their days. […]
FanAI hires startup veterans Adam Holt and Jeff Katz
FanAI hires startup veterans Adam Holt and Jeff Katz The leading sponsorship data platform welcomes Jeff Katz as Chief Product & Strategy Officer and Adam Holt as Senior Vice President […]
FanAI Secures Series A Funding
This article originally was published in SportTechie. To read it there, click this link. FanAI has secured an $8 million Series A funding round led by Japanese business […]