Unlock Your Fanbase

The FanAI platform is the leading esports audience monetization platform, built to help you better identify, understand, and reach your fans in order to sell more sponsorships and ultimately drive more revenue for your business. FanAI enriches your data with real world social and purchasing information, enabling you to identify your fans, learn where they spend, and target where to reach them. Our platform turns your data into action, and channels the results into your sponsor’s bottom line.

Identify and target the right sponsor for your team, league or event, and prove that your audience is their target audience

Understand Digital Reach

Quantify the full extent and effectiveness of your digital reach through broadcast and social media

Sell more tickets by discovering new fans and optimize ad spend by refining your micro-segments audience targeting

Analyze and measure the impact of sponsorship campaigns across digital channels and gain unprecedented insights into the effectiveness of your investments

The Platform


Utilize customized dashboards to identify trends in your audience’s behaviors, based on real world spending data and gain insights on how to use that data to your advantage


Create retargeting lists, facebook custom audiences, and lookalike audiences generated from segments of your existing audience for accurate and actionable marketing follow up


Upload your own fan data into our platform via our fully secured data transfer management portals


Discover segments within your audience for optimum targeting. From demographic segments based on age or money spent to your audience who has a history of going to multiple events, we help you segment the right audience for the best campaigns

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From the Blog

The Financial Implications of Restarting the NBA Amid COVID-19

Against all odds, sports are back! Mid-pandemic, the NBA will restart their season today, Thursday, July 30th, with a doubleheader: Jazz v. Pelicans and the Clippers v. Lakers. But, with […]

Sponsorship Masterclass Series with Sponsorship Veteran, Matt Caren

This is part of our ongoing sponsorship masterclass series, where we discuss issues related to sponsorships with pros who’ve worked with brands, rights holders, and agencies.  As a sponsorship professional, […]

Major League Soccer and Esports Crossover Audience!

Calling all soccer fans! Did you know that MLS fans have the strongest crossover with esports fans? With FIFA as a leading crossover sports game, we can’t say we’re surprised, […]

The Sports Must Go On! 5 Ways Leagues & Brands Can Rethink Sports at a Distance

Overview  Americans are at home, bored, and craving entertainment. Marble races were trending on Youtube in March. Viewers flocked to watch the Michael Jordan biopic, “The Last Dance.” Even the […]

Top Streams this week include TheGrefg, auronplay and… Garth Brooks?

This week, TheGrefg and auronplay’s adventures in Fortnite and GTA V allowed them to take the top spot for most popular streams, continuing the trend of the last few weeks […]

Data Insight: Popular Game Audience Overlap

Have you ever wondered what games and how many games Twitch viewers watch? Perhaps you’ve wondered what games have the highest crossover with each other. If so, check out what […]

Find out how FanAI can help you generate more revenue