With the ongoing coronavirus pandemic, Twitch streamers are wondering how to get in on the fight against the disease. This week, the top two streams were TheGrefg’s special event, a Fortnite stream (Epic Games) with a fundraising focus for COVID-19. The stream raised $100,000. The funds will be donated to the United Nations’ efforts to research the disease and develop a vaccine, as well as supply frontline workers with personal protective equipment.
Notably, the 4th and 5th streams were Grand Theft Auto V (Rockstar Games), perhaps due to Auronplay’s specific roleplay server and the story he builds on his stream. GTA continues to be a top game due to players continuing to creatively innovate how to play the game. A good example of this is the new war between the “green gang” and “purple gang.” With in-app purchasable skins, players are able to team up with the gang of their choice and wreak havoc on Los Santos. This shows a clear opportunity for brands to build stories in-game with branded skins.