Nascar and iRacing team up for digital Dixie Vodka 150

With the shift to esports, how can brands create digital lift? When Dixie Vodka 150 enlisted NASCAR driver Denny Hamlin for the iRacing invitational, they saw a 532% lift in daily follower growth following the event. By creating digital partnerships that bridge the traditional sports to esports gap, all parties win.


What sports are you excited to see move to digital?