Top NFL Twitter Growth for the 2019 – 2020 Season
As we look forward to fall with the NFL, and many people wonder if and how this season will proceed, let’s take a look back at last season. With large fan bases going into the season, it’s no shock that the New England Patriots, Dallas Cowboys, New Orleans Saints, and
Top Twitch Streams: TheGrefg Back for 2nd Week in a Row
For the second week in a row, TheGrefg leads with his special event, a Fortnite stream to raise funds to fight COVID-19. The stream’s average minute audience is nearly double the following top stream, indicating that philanthropic oriented streams are still popular. The other top streams, Rubius and auronplay, have
Putting People First: Why Philanthropic Sponsorships are Working
Overview During a time when so many are hurting, major brands are turning to philanthropy. Reddit’s co-founder Alexis Ohanian donated out-of-home ad space in Time Square to encourage social distancing. Coca-Cola has turned over their social media accounts (with over 112 million followers) to organizations fighting COVID-19. Disney Parks has donated
Philanthropic Players
With the ongoing coronavirus pandemic, Twitch streamers are wondering how to get in on the fight against the disease. This week, the top two streams were TheGrefg’s special event, a Fortnite stream (Epic Games) with a fundraising focus for COVID-19. The stream raised $100,000. The funds will be donated to the United Nations’
Touchdown for Most of the NFL’s Digital Draft Sponsors
A digital draft left some NFL hopefuls as winners, and some with "better luck next time." The same, it would appear, can be said for brands. NFL Draft sponsors Bud Light, Verizon, and Pizza Hut's optimistic approach to the pandemic, such as encouraging fans to still boo the commissioner from home or enjoy the tradition
Top Twitch Streams: League of Legends is Back on the Throne
With the recent hype around the Valorant beta drops beginning to fade and with League of Legends playoffs progressing in Europe, Korea, and North America, League of Legends took back its long-standing place as most popular game--with LEC, LCK, and LCS leading as its most popular streams.
Esports Business Summit on April 30 with FanAI CEO Johannes Waldstein
In the midst of COVID-19, how are marketers reaching their audiences? Join us at the upcoming Esports Business Summit to hear our CEO, Johannes Waldstein, and other industry experts from the National Hockey League (NHL), Twitch, Bleacher Report, Discovery Inc., and Situation Interactive speak about the new era of esports on April 30, from 1:30-3:30pm
Valorant Hype Continues
In the middle of April, Riot Games’ Valorant was still the hottest game on the planet, with hype only set to increase with the ongoing beta drops. Summit1g took the lead with most viewed streams three days in a row. In the 4th and 5th slots for most-watched games were LEC and LCS, which
Nascar and iRacing team up for digital Dixie Vodka 150
With the shift to esports, how can brands create digital lift? When Dixie Vodka 150 enlisted NASCAR driver Denny Hamlin for the iRacing invitational, they saw a 532% lift in daily follower growth following the event. By creating digital partnerships that bridge the traditional sports to esports gap, all parties
Valorant Breaks Records with Closed Beta Drop
Riot is changing the esports marketing game. For the closed beta of their second full game, Valorant, Riot decided to drop keys during livestreams of the game on Twitch. This encouraged marathon watch parties for avid Riot fans, and record spikes in viewership of the game on Twitch. During closed beta,