NBA fans are happy now that the season has restarted, but what esports did they likely watch while traditional sports were shut down? Our data shows that NBA fans have the greatest affinity for NBA 2K, followed by Madden NFL. What esports are you surprised to see on this chart?
Against all odds, sports are back! Mid-pandemic, the NBA will restart their season today, Thursday, July 30th, with a doubleheader: Jazz v. Pelicans and the Clippers v. Lakers. But, with all the new regulations, players opting out of the season, and the potential for players to get sick, what does
This is part of our ongoing sponsorship masterclass series, where we discuss issues related to sponsorships with pros who’ve worked with brands, rights holders, and agencies. As a sponsorship professional, Matt Caren has managed all aspects of the sponsorship process, from branding, to customer acquisition, retention initiatives, creative content & new
Sports fans? Or should we say "sport fan." With the data overwhelmingly pointing to each fan following only one sport, why do so many sports sponsorships look the same? In order to reach your unique audience, more data is required to understand them -- which is where sponsorship attribution technology
Calling all soccer fans! Did you know that MLS fans have the strongest crossover with esports fans? With FIFA as a leading crossover sports game, we can't say we're surprised, but the opportunity for interacting with soccer fans during COVID is right at any brands' fingertips. Would you want to see
Overview Americans are at home, bored, and craving entertainment. Marble races were trending on Youtube in March. Viewers flocked to watch the Michael Jordan biopic, “The Last Dance.” Even the President is bored. At the White House podium in mid-April, he remarked, “We have to get our sports back. I’m tired
This week, TheGrefg and auronplay's adventures in Fortnite and GTA V allowed them to take the top spot for most popular streams, continuing the trend of the last few weeks that roleplay servers garner fans' attention. The Crown stream slipped into the 4th slot with its Words with Friends 2 stream,
Have you ever wondered what games and how many games Twitch viewers watch? Perhaps you've wondered what games have the highest crossover with each other. If so, check out what the overlap between Valorant, CS:GO, and R6 viewership is at the graph above.