Major League Soccer and Esports Crossover Audience!
Calling all soccer fans! Did you know that MLS fans have the strongest crossover with esports fans? With FIFA as a leading crossover sports game, we can't say we're surprised, but the opportunity for interacting with soccer fans during COVID is right at any brands' fingertips. Would you want to see
The Sports Must Go On! 5 Ways Leagues & Brands Can Rethink Sports at a Distance
Overview Americans are at home, bored, and craving entertainment. Marble races were trending on Youtube in March. Viewers flocked to watch the Michael Jordan biopic, “The Last Dance.” Even the President is bored. At the White House podium in mid-April, he remarked, “We have to get our sports back. I’m tired
Top Streams this week include TheGrefg, auronplay and… Garth Brooks?
This week, TheGrefg and auronplay's adventures in Fortnite and GTA V allowed them to take the top spot for most popular streams, continuing the trend of the last few weeks that roleplay servers garner fans' attention. The Crown stream slipped into the 4th slot with its Words with Friends 2 stream,
Data Insight: Popular Game Audience Overlap
Have you ever wondered what games and how many games Twitch viewers watch? Perhaps you've wondered what games have the highest crossover with each other. If so, check out what the overlap between Valorant, CS:GO, and R6 viewership is at the graph above.
Esports Upfront 2020
In just two days, FanAI Inc. will unveil its sponsorship sales impact platform at the virtual Access Intelligence Esports Upfront 2020. Come experience a great day of learning about an industry that's seen tremendous growth over the last decade, and even more in just the last three months. Register here: https://bit.ly/2zg9OBL
Auronplay, Victorious Again!
Auronplay, through playing a garbage collector on a roleplay server in Grand Theft Auto V, swept the leaderboard again last week. This week’s stats appear to indicate that role play is still a popular form of entertainment in the Twitch universe, which makes sense, given the lack of live events
Top NFL Twitter Growth for the 2019 – 2020 Season
As we look forward to fall with the NFL, and many people wonder if and how this season will proceed, let’s take a look back at last season. With large fan bases going into the season, it’s no shock that the New England Patriots, Dallas Cowboys, New Orleans Saints, and
Top Twitch Streams: TheGrefg Back for 2nd Week in a Row
For the second week in a row, TheGrefg leads with his special event, a Fortnite stream to raise funds to fight COVID-19. The stream’s average minute audience is nearly double the following top stream, indicating that philanthropic oriented streams are still popular. The other top streams, Rubius and auronplay, have
Putting People First: Why Philanthropic Sponsorships are Working
Overview During a time when so many are hurting, major brands are turning to philanthropy. Reddit’s co-founder Alexis Ohanian donated out-of-home ad space in Time Square to encourage social distancing. Coca-Cola has turned over their social media accounts (with over 112 million followers) to organizations fighting COVID-19. Disney Parks has donated
Philanthropic Players
With the ongoing coronavirus pandemic, Twitch streamers are wondering how to get in on the fight against the disease. This week, the top two streams were TheGrefg’s special event, a Fortnite stream (Epic Games) with a fundraising focus for COVID-19. The stream raised $100,000. The funds will be donated to the United Nations’