FanAI hires Alicia Marie Beatty, Marketing Manager
The leading sponsorship attribution technology company welcomes Alicia Marie Beatty to lead marketing operations as it moves to supporting brands and traditional sports.
SANTA MONICA, Calif. April 14th, 2020 – FanAI, the first sponsorship data platform to quantify sponsorship sales, has announced the hiring of Alicia Marie Beatty to take the reins on its content marketing strategy. By adding Beatty to the team, the post-series A startup increases its ability to spread the word about its novel technology that’s set to revolutionize the sponsorship world.
We asked Beatty to tell us what drew her to FanAI:
“Even in 2020 when a CMO decides to sponsor a team, they have a hard time answering CFOs’ age-old question, ‘what will this translate to in revenue?’ FanAI is currently the only company with the ability to definitively attribute fan spend to specific sponsorship campaigns. With attribution as the final frontier of marketing metrics, we are creating a way for CMOs to not only justify sponsorships, but to optimize their sponsorship portfolio by finding the properties where their fans are to begin with.” – Alicia Marie Beatty
FanAI is the first sponsorship data analytics platform that connects audience data to real purchase outcomes. Brands can now quantify results from fans of sponsored and prospective properties through additional analysis of unexposed, look-alike consumers. Through bottom-of-funnel metrics, FanAI allows brands and properties to engage the right customers at the right time. With FanAI’s platform, clients will be able to:
- Discover prospective properties based on how fans spend with a brand
- Measure the sponsorship portfolio against a brand’s business objective(s)
- Optimize investment strategy and specific property activations
CEO Johannes Waldstein explains that, “we are really excited to have Alicia join FanAI to run marketing and PR. By having her on the team we’ll be able to bring our attribution capability to more brands and rights holders.”
Beatty joins FanAI from Los Angeles based advertising agency, Brand Knew, where she was a marketing strategist on the lifestyle and entertainment team. There, she spearheaded marketing and strategy efforts for a variety of established and emerging brands, and worked to produce campaigns alongside high profile figures, including Justice Ruth Bader Ginsburg and the Supreme Court of the United States of America. Prior to Brand Knew, she was with Boston based B2B technology startup Zylotech where she was a premier member of the marketing team and helped define the strategy that set the company up for success in its $5.5 million series A round.