Top NFL Twitter Growth for the 2019 – 2020 Season
As we look forward to fall with the NFL, and many people wonder if and how this season will proceed, let’s take a look back at last season. With large
Top Twitch Streams: TheGrefg Back for 2nd Week in a Row
For the second week in a row, TheGrefg leads with his special event, a Fortnite stream to raise funds to fight COVID-19. The stream’s average minute audience is nearly double
Philanthropic Players
With the ongoing coronavirus pandemic, Twitch streamers are wondering how to get in on the fight against the disease. This week, the top two streams were TheGrefg’s special event, a Fortnite stream
Touchdown for Most of the NFL’s Digital Draft Sponsors
A digital draft left some NFL hopefuls as winners, and some with "better luck next time." The same, it would appear, can be said for brands. NFL Draft sponsors Bud Light, Verizon, and Pizza Hut's
Top Twitch Streams: League of Legends is Back on the Throne
With the recent hype around the Valorant beta drops beginning to fade and with League of Legends playoffs progressing in Europe, Korea, and North America, League of Legends took back its long-standing place
Nascar and iRacing team up for digital Dixie Vodka 150
With the shift to esports, how can brands create digital lift? When Dixie Vodka 150 enlisted NASCAR driver Denny Hamlin for the iRacing invitational, they saw a 532% lift in
Valorant Breaks Records with Closed Beta Drop
Riot is changing the esports marketing game. For the closed beta of their second full game, Valorant, Riot decided to drop keys during livestreams of the game on Twitch. This
A Taxonomy of Esports Games
This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients on
The Rise of the Auto Battlers
As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on
DreamHack Dallas 2019 Event Analysis
Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform and on-the-ground