Esports Business Summit on April 30 with FanAI CEO Johannes Waldstein
In the midst of COVID-19, how are marketers reaching their audiences? Join us at the upcoming Esports Business Summit to hear our CEO, Johannes Waldstein, and other industry experts from the National Hockey
Valorant Hype Continues
In the middle of April, Riot Games’ Valorant was still the hottest game on the planet, with hype only set to increase with the ongoing beta drops. Summit1g took the lead with most
Nascar and iRacing team up for digital Dixie Vodka 150
With the shift to esports, how can brands create digital lift? When Dixie Vodka 150 enlisted NASCAR driver Denny Hamlin for the iRacing invitational, they saw a 532% lift in
Valorant Breaks Records with Closed Beta Drop
Riot is changing the esports marketing game. For the closed beta of their second full game, Valorant, Riot decided to drop keys during livestreams of the game on Twitch. This
FanAI hires Alicia Marie Beatty, Marketing Manager
The leading sponsorship attribution technology company welcomes Alicia Marie Beatty to lead marketing operations as it moves to supporting brands and traditional sports. SANTA MONICA, Calif. April 14th, 2020 – FanAI,
What Sports Are Doing to Spread Awareness About COVID-19
With the spread of COVID-19, people are looking to news organizations for information about the disease. As a result, Twitter followings for major news organizations have increased (see National Public
What COVID-19 Means for Sponsorships
What’s Happening Now In the last few weeks, we’ve seen a massive shift in the way people in the United States and other coronavirus-affected countries are going about their days. COVID-19,