Ethnographic Methods in Practice at DreamHack
Key Takeaways: FanAI’s work with DreamHack North America made use of both Big Data Analytics and Ethnography By further refining our research questions between ethnographic data collections we can provide actionable and
Combining Ethnography and Big Data to Understand the Esports Audience
Key Takeaways: Data without context can be misused easily Understanding esports cultures within their context is key to gathering good data Ethnographic methods and “boots on the ground” field work provide context and
Ethical and Sustainable Research Practices Within Esports
On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject