Johannes Waldstein

Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge

CEO of FanAI┬ápresented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for attention, and revenue, in a very crowded entertainment space. And building, and maintaining, relationships with increasingly distracted sports fans is a real challenge. The Holy…