Featured John Abreu Featured John Abreu

Cracking the Code: Measuring ROI from Live Event Sponsorships

How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success.

Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives.

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2022 SBJ Brand Innovation Summit: Driving Innovation Through Data Analytics & Metrics

FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022.

In this session, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketing making a fundamental shift in measurement.

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Money Ball: News Bites from the World of Sports Sponsorships

When it comes to the Qatar world cup sponsorships, companies worry about perceptions, while individual athletes have less to lose reputationally; sponsorship from the crypto market remains strong despite recent downturns; and the world’s highest-paid 10 athletes close in on a billion dollars thanks in large part to their off-the-field income.

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Leveraging Formula 1 Sponsorships in 2022

This month’s Miami Grand Prix showcases how emerging trends in the Formula 1 fandom can benefit brands and marketers hoping to get involved in the sport, or accelerate the value of their sponsorships.

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WEBINAR: What Sports Marketing Strategies Have The Largest Impact on Retails Sales?

Originally presented in February 2022 ahead of the NBA All-Star Game, the webinar, "What Sports Marketing Strategies Have The Largest Impact on Retails Sales", sees Jeff Katz (Chief Product and Strategy Officer, FanAI) discussing building call-to--actions into creatives and sponsored posts, in-game trigger promotions, as well as the industry's shift from passive to addressable sponsorship assets.

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Time for Sponsors To Take NASCAR For a Spin

With the introduction of other NASCAR platforms such as e-nascar, a newer more diverse audience is being drawn into watching and engaging with the sport. What does this mean for brands and the way approach NASCAR sponsorships moving forward?

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WEBINAR: FanAI + PepsiCo: Pioneering a Sports Investment Strategy

FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference in November of 2021.
In this webinar, “Pioneering a Sports Investment Strategy”, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) start off by addressing the ultimate problem of “What is the true ROI on Sports Partnerships?”, speak on FanAI’s methodology, and discuss what having that means for brands like PepsiCo.

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