SANTA MONICA, Calif., July 2017: FanAI Inc., an AI-driven audience monetization platform starting with esports, announced the successful closing of their Series Seed. The round was led by Deepen Parikh of Courtside Ventures and included Greycroft GC Tracker Fund, a new AR, VR, and esports fund, BDS Capital, CRCM Ventures, Sterling.VC, Loot Ventures (Manny Anekal, Dan Porter), Expansion VC, QB1 Ventures, Rosecliff Ventures, Catalyst Sports, Nex3, Jason Robins (founder of DraftKings), Jordan Rambis (former VP Business Development at aXiomatic), and Everblue Management.
“The caliber of investors in our Series Seed round, along with our recent work with DreamHack, all point toward the growing need for rights holders and sponsors to analyze esports with in-depth analytics,” said Johannes Waldstein, founder & CEO of FanAI. “FanAI provides a deep understanding of each fan. We help agencies and brands deliver personalized experiences and offers to each fan, while at the same time allowing sponsors to properly invest their sponsorship and media dollars into esports with confidence achieving their goals and measuring ROI.”